第8章：Prompt 设计模板库：快速生成的专业语法结构
附录篇｜Prompt 设计模板库：快速生成的专业语法结构
一、前言
经过前六个模块与综合实践的学习，你已经掌握了构建专业视频提示词的底层逻辑： 通过场景、主体、动作、光线、情绪、风格与镜头语言的组合，定义画面的“可视叙事”。
但在实际创作中，我们往往需要高效启动一个构思。 这个附录篇的目标是帮助你：
- 快速搭建视频概念的基础框架
- 模仿成熟视觉类型的语言结构
- 节省从零构思的时间成本
以下模板均可直接套用或改写，是你在使用 Sora、Runway、Pika、或任何文本生成视频工具时的Prompt 速查手册。
二、通用结构模板
通用结构适用于所有题材。你可以直接在括号处替换内容。
[Camera Type + Shot Type] of [Subject] [doing something] in [Scene/Environment], [Lighting], [Mood], [Art Style or Aesthetic], in the style of [Director/Studio]. [Medium / Aspect Ratio / Negative Prompt (optional)].
示例： Cinematic close-up shot of an elderly man lighting a candle in a dark wooden cabin, warm low-key lighting, nostalgic mood, in the style of Wong Kar-wai. Shot on 35mm film, aspect ratio 2.35:1. Negative prompt: cartoon, blurry.
三、商业广告类模板
1. 奢侈品广告（Luxury Brand）
Close-up shot of [product] on a reflective surface, surrounded by [texture/material/lighting]. Soft cinematic lighting with bokeh background. Elegant and refined mood, minimalist aesthetic, in the style of high-end perfume commercials.
示例： Close-up shot of a silver wristwatch resting on a marble surface, illuminated by a single ray of sunlight. Subtle reflection and shallow depth of field. Elegant, luxurious, cinematic mood.
2. 科技产品广告（Tech Product）
Wide shot of [product] rotating in mid-air with dynamic lighting, surrounded by abstract particles or holographic lines. Futuristic, clean aesthetic, in the style of Apple product visuals.
示例： Wide rotating shot of a smartphone hovering above a sleek metallic table, surrounded by blue holographic rings. Clean lighting, futuristic style, minimalist composition.
四、纪录片与人文风格模板
1. 自然纪录片（Nature Documentary）
Aerial shot of [landscape] during [time of day]. Natural soft light, cinematic composition, documentary style, serene and majestic mood.
示例： Aerial shot of mist rising over a mountain forest at dawn. Gentle golden sunlight filtering through trees. Cinematic and tranquil documentary style.
2. 人物纪录片（Human Story）
Medium shot of [person] sitting in [location], speaking softly to the camera. Natural window light, shallow depth of field. Emotional, intimate documentary tone.
示例： Medium shot of an elderly woman in a dimly lit kitchen, hands folded on the table as she speaks quietly to the camera. Warm light, intimate tone, documentary style.
五、时尚与艺术风格模板
1. 时尚大片（Fashion Editorial）
Tracking shot of [model] walking through [location], wearing [outfit description]. Dramatic lighting, high contrast, cinematic lens flare, stylish and confident mood.
示例： Tracking shot of a model walking through an empty train station in a red silk dress, illuminated by flickering fluorescent lights. Moody and cinematic atmosphere.
2. 艺术实验（Art Film / Surreal）
Dreamlike slow-motion shot of [subject] surrounded by [unreal or symbolic elements]. Soft light, pastel tone, surreal and poetic mood, in the style of Tarkovsky or Studio Ghibli.
示例： Slow-motion shot of a girl floating among paper birds in a sunlit room. Dreamlike, surreal, pastel-toned cinematic imagery.
六、类型片与叙事风格模板
1. 科幻（Sci-Fi / Cyberpunk）
Low-angle shot of [character] standing in a neon-lit city street, rain falling, reflections on wet pavement. High-contrast lighting, cyberpunk aesthetic, tense mood.
示例： Low-angle shot of a woman in a black trench coat standing under a flickering neon sign, holographic ads reflecting in puddles. Cyberpunk mood, suspenseful tone.
2. 奇幻（Fantasy / Epic）
Wide establishing shot of [landscape or battle scene], with [magical elements]. Dramatic backlighting, epic tone, fantasy aesthetic, in the style of Peter Jackson or Studio Ghibli.
示例： Wide shot of a dragon flying over glowing mountains at twilight. Epic fantasy mood, cinematic lighting, vast sense of scale.
3. 悬疑与惊悚（Mystery / Thriller）
Handheld tracking shot of [character] moving through [location], dim light, tense atmosphere, subtle motion blur.
示例： Handheld tracking shot following a man through a narrow corridor lit by flickering bulbs. Suspenseful, gritty, tense mood.
七、社交媒体与短视频模板
1. 生活方式（Lifestyle Vlog）
POV shot walking through [location], natural daylight, warm color tone, relaxed and casual mood.
示例： POV shot walking through a morning farmer’s market, golden sunlight, handheld movement, cozy and lively atmosphere.
2. 教育与演示（Tutorial / Explainer）
Medium shot of [person] demonstrating [action or concept] in a well-lit studio. Clean background, friendly tone, instructional mood.
示例： Medium shot of a chef explaining how to knead dough in a bright kitchen. Professional lighting, clear instructional style.
八、负面提示参考库
在高精度视频生成中，负面提示对画面纯净度至关重要。以下常见类别可按需添加：
| 类型 | 关键词 |
|---|---|
| 画质问题 | blurry, low-quality, pixelated, distorted |
| 风格问题 | cartoon, anime (if realistic style desired), low-res |
| 光线问题 | overexposed, flat lighting |
| 人物问题 | deformed face, extra limbs, wrong proportions |
| 构图问题 | cropped, cut-off, out of frame |
九、终极整合模板
[Camera type + Shot size] of [subject] [action] in [scene], [lighting], [mood/style], [art aesthetic], in the style of [director]. [Medium / aspect ratio]. Negative prompt: [unwanted traits].
示例： Cinematic low-angle shot of a warrior standing on a battlefield at sunrise, bloodied armor glinting in the light, dust swirling in the air. Epic and solemn mood, fantasy aesthetic, in the style of Ridley Scott. Shot on 35mm film, aspect ratio 2.35:1. Negative prompt: cartoon, flat lighting.
十、结语
这份模板库并不是“复制粘贴”的答案，而是一个导演的脚本语言体系。 你不再只是描述画面，而是在编写一段镜头语言。 每一次调用这些结构，你都在训练 AI 成为你的“摄影师、灯光师、与场面调度助手”。
下一步，你可以：
- 建立自己的 Prompt 词库
- 为不同项目（广告、课程、短片）定制风格模板
- 用模块化结构快速构思、快速生成、快速调整
在这个时代，Prompt 不只是命令，而是一种新的导演写作法。